bluesky announces a new value-added loyalty product

Dallas, Texas- August, 29, 2005 bluesky affinity solutions is offering a free prescription discount benefit to those companies that distribute loyalty and reward cards to their customers. The prescription discount card offers 10-60% discounts on prescriptions at over 48,000 pharmacy locations nationwide. The implementation of this prescription benefit requires a company to add the necessary artwork to an existing card or to distribute a separate card as an insert. Once in place, a customer can take their loyalty card into a pharmacy and receive a 10-60% discount on their prescriptions at the point of sale.

This benefit adds a great deal of value to a loyalty program, encouraging customers to retain their reward cards and remain active customers. In addition to helping retention, this free prescription benefit offers a unique revenue stream for companies who choose to implement the program. The monthly residuals are paid to companies based upon customer usage (a flat rate each time a customer receives a discount at the pharmacy). Understanding the number of customers typically served by the average loyalty program, this benefit has the potential to generate sizeable passive income.

bluesky is a provider of wholesale value-added health discount benefits and is based in Dallas, Texas. For more information, please visit www.blueskyamerica.net